Having a Call To Action when a user first lands on your home page is vital, but there's more to it than simply saying "Shop Now!" We are here to help you develop a USP (unique selling point) for you and your brand.
Help us understand, what makes your brand special? What do you offer? Why do your customers choose you over competitors? If you are a brand new store, why should they choose you? Your users need to know....and quickly! Let us help you figure out what you should say and where to put it on your site to help your conversion rate.
Famous USP examples :
Geico Insurance - 15 minutes could save you 15% on car insurance
M&Ms - The milk chocolate melts in your mouth, not in your hand.
De Beers Jewellers - A diamond is forever.