Dank Riot - Store Build

Dank Riot - Store Build





Dank Riot is a unique brand that prioritizes selling Marijuana equipment and merchandise with an urban, neighborhood shop vibe. During their initial audit, we noticed a distinct lack of any feeling or tone to the website. While structurally sound, it was missing any character to allow it to stand out amongst the competition.


The redesign featured a more defined tone, appearing more youthful and rebellious without feeling to dark or underground. We also focused on using more vivid lifestyle imagery to call attention products. Some of the many things we fixed are listed below:

  • Created a better banner opening area, complete with Call to Actions
  • Improved site speed and added image lazy loading
  • More lifestyle imagery
  • Better icons to better communicate features and offers
  • Google schema error fixes
  • Improved navigation, mobile and desktop
  • "As seen on" featured section



Dank Riot is a now great example of really spicing up a dull website, and giving it a defined tone and feel. If you would like your website to reach the same capabilities, we’re here to help!